How Texas Responsible Artificial Intelligence Governance Act (TRAIGA) applies to insurance organizations and the obligations to plan for.
Insurance carriers and insurtech firms using AI in underwriting, claims processing, fraud detection, and pricing decisions.
This law applies to insurance organizations to the extent their AI use falls within the law's scope (see the obligations below). Organizations operating in Texas should treat this law as part of the baseline regulatory obligations alongside any sector-specific federal rules.
Provide clear and conspicuous disclosure to consumers when they are interacting with an AI system in a manner where a reasonable consumer might believe they are interacting with a human.
Deadline: at_interaction
Refrain from developing or deploying AI systems with the intent to engage in unlawful discrimination against protected classes under Texas or federal law.
Deadline: ongoing
On receipt of a written notice of alleged violation from the Texas Attorney General, cure the violation within the statutory cure window to avoid tier-1 civil penalties of $10,000–$12,000; uncurable violations and continuing violations escalate to $80,000–$200,000 per violation and $2,000–$40,000 per day under § 552.105.
Deadline: on_ag_notice
Licensed, registered, or certified persons remain separately subject to discipline by their Texas licensing authority, including sanctions of up to $100,000, in addition to civil penalties imposed by the Attorney General under § 552.105.
Deadline: ongoing
This law applies to insurance organizations to the extent their AI use falls within the law's scope (see the obligations below). The law should be read with the source-derived obligations listed on this page and any sector-specific federal rules that apply to insurance workflows.
Texas Responsible Artificial Intelligence Governance Act (TRAIGA) has been effective since January 1, 2026.
Texas Responsible Artificial Intelligence Governance Act (TRAIGA) lists developer, deployer as the role coverage for Texas. The actual duty depends on whether the organization develops, deploys, procures, or uses the covered AI system in the law's scope.
Texas Responsible Artificial Intelligence Governance Act (TRAIGA) lists a maximum penalty of $200K in the Atlas record. Penalty exposure depends on the source section, violation type, and factual context.
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