Utah Artificial Intelligence Policy Act

Summary

The Utah Artificial Intelligence Policy Act, enacted as SB 149, took effect May 1, 2024. The Act requires regulated occupations and entities subject to consumer protection laws to disclose when consumers are interacting with generative AI. For regulated occupations (such as licensed professionals), proactive disclosure is required at the start of the interaction. For other consumer-facing entities, disclosure is required upon consumer inquiry. The Act also confirms that a person using generative AI is responsible for the AI's output as if the person made the statement directly. SB 149 also created the Utah Office of Artificial Intelligence Policy and an AI regulatory sandbox program (the AI Learning Laboratory Program) for limited-time pilot deployments under regulatory mitigation agreements. Violations are enforced by the Utah Division of Consumer Protection. Administrative fines of up to $2,500 per violation, with court-ordered penalties up to $5,000 per violation. Subsequent violations of the same kind may incur additional sanctions.